Market research, opinion studies and social analysis
Surveys, statistics, advanced models and artificial intelligence at the service of decision-making
Surveys, statistics, advanced models and artificial intelligence at the service of decision-making
At MásMétrica we carry out all types of market research, social studies and opinion research. Both nationally and internationally, with representative samples of citizens, users, clients or employees. Our team combines over 25 years of experience with the most advanced techniques and tools.
We design the study best suited to your objectives, budget and timeline.
Quantitative research on consumers, users or citizens. Online surveys (CAWI), telephone surveys (CATI) and in-person surveys (CAPI). Own panel with more than 100,000 active panellists.
Request →
Opinion studies on current affairs, brand image, perception of politicians, parties and public administrations. Barometers and periodic tracking studies.
Request →
Sociological studies on the general population, specific groups, employees or citizens. Applied social research for public policy, health, education and welfare.
Request →
Measurement of customer satisfaction and loyalty. Net Promoter Score (NPS), Customer Effort Score (CES) and Customer Satisfaction (CSAT). Voice of the Customer programmes.
Request →
Measurement of employee engagement, satisfaction and wellbeing. Organisational diagnosis and improvement proposals. Sector benchmarking.
Request →
Discussion groups, in-depth interviews, online communities and ethnography. We obtain deep insights that quantitative research cannot capture.
Request →Descriptive analysis
Percentages, means, median, mode, standard deviations, variance, etc.
Segmentation analysis
Simple segmentations, nesting or decision trees (answer tree).
Discriminant analysis
Groups elements based on dimensionality reduction of traits or characteristics.
Factor analysis
Reduction of multiple variables to factors that explain a model.
Cluster analysis
Creation of homogeneous groups of individuals that are heterogeneous from other groups.
Regression analysis
Calculation of parameters and coefficient of determination.
Correlation analysis
Calculation of correlation coefficients and their significance. Association between variables.
Max-Diff analysis
Preference ranking across different options or aspects.
Conjoint analysis
Preferences for different compositions of elements in an offer or product.
Tell us about your project and we will present a no-commitment proposal tailored to your objectives and budget.