Surveys, statistics, data analysis, advanced models, software development, AI and much more

MásMétrica, much more than data · Research, modelling and development

How we help you

How we help you with your market research

We ask, observe and analyse social reality to offer you answers.

Market research
Research

Market research

Surveys on panels and databases

National and international market studies, both quantitative and qualitative. We support you from objective and KPI definition, questionnaire design and fieldwork via Internet (CAWI), telephone (CATI) or in-person (CAPI), real-time results access, through to data analysis and reporting.

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Advanced modelling
Modelling

Advanced modelling

Advanced model construction

We develop advanced data models to understand society's behaviour and the reasons behind things. We analyse past and present behavioural data and metrics that allow us to predict what will happen in the future, staying ahead of our competitors.

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Developments & AI
Development

Developments & Artificial Intelligence

Creation of programmes and solutions

Development of programmes and solutions aimed at simply solving companies' key challenges and needs, through custom programming and Artificial Intelligence. We handle requirements gathering and functional development.

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Methodology

The best methodology for market research

Both quantitative and qualitative studies

Quantitative studies

Quantitative studies

  • Advertising pre-test and post-test
  • Employee climate studies
  • Customer experience and NPS
  • Judicial expert studies
  • Brand awareness, image and perception studies
  • Public opinion studies
  • Sociological studies on the general population
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Qualitative studies

Qualitative studies

  • Focus Groups or discussion groups
  • In-depth interviews
  • Online communities
  • Customer Journey
  • Participant observation
  • Simulation of bookings, purchases, etc.
  • Qualitative information gathering
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How we work

Market research process

Every research project begins with a briefing with our clients to define objectives, timelines and needs.

01
Objectives definition
Objectives and KPIs definition

Definition of the objectives and KPIs to be measured. Questionnaires, scripts and semi-structured interviews. We help you define what to ask and how to avoid bias.

02
Programming
Advanced programming

Advanced questionnaire programming and fieldwork definition, both qualitative and quantitative. From the simplest to complex multi-language programming.

03
Fieldwork
Fieldwork

Sample selection ensuring representativeness. Data collection and results tabulation. CAWI, CATI and CAPI surveys.

04
Analysis and reports
Analysis and reporting

Statistical data analysis, model building, interpretation and reports with conclusions. Results presentation and interpretation with the client.

Do you have a project in mind?

Contact us with no commitment and we will advise you on the best solution for your research.

Request a quote Types of studies