MásMétrica, much more than data · Research, modelling and development
At MásMétrica we conduct Market research, social research and opinion studies through samples of citizens, users, clients or employees, both nationally and in any country in the world. We generate advanced mathematical models that allow us to understand society and the reasons behind things. We carry out custom developments based on code and Artificial Intelligence to help our clients implement solutions that achieve the best results.
We are a benchmark among market research and opinion studies companies. We carry out Surveys, Statistics, Data analysis, Advanced models, Software development, AI and much more.
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At MásMétrica, top professionals with extensive experience in different fields have joined together, united by one shared passion: research, modelling and development. Our guiding principles are trust, commitment and transparency, and our core value is dedication to our clients.
Graduate in advertising and public relations. Entrepreneur with more than 5 successful companies founded and over 30 years of experience as commercial director at companies such as De Sales, Adecco, Ya.com, Sondea and IO Investigación. Founding partner of MásMétrica.
Itziar Navarro Cebrián
Commercial Director · Founding Partner
Sociologist and master in advanced data analysis and model building from UCM. With over 25 years of experience as market research director at companies including Ya.com, Sondea and IO Investigación. Founding partner of MásMétrica.
David Martín de la Morena
Research Director · Founding Partner
Mathematician, entrepreneur, emeritus partner at Deloitte and strategic advisor to major companies. With over 30 years of experience in analytics and artificial intelligence, she has made a significant impact on more than a hundred leading Spanish companies. Founding partner of MásMétrica.
Macarena Estévez Muñoz
Analytics & AI · Founding Partner
IT management technician and expert in information highways. 25 years of experience as senior analyst and consultant at Telefónica, Indra, Marsans and Pullmantur. Partner at MásMétrica.
Vicente Pérez Farrás
Technology & Development · Partner
Full Professor in the Statistics Department at Universidad Carlos III de Madrid. Over 25 years of experience developing quantitative tools to support data-driven decision making using Analytics and Data Science. Partner at MásMétrica.
Javier Nogales Martín
Statistics · Full Professor UC3M · Partner
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