MásMétrica, much more than data
Research, modelling and development
At MásMétrica we conduct Market research, social studies and opinion research through samples of citizens, users, clients or employees, both nationally and in any country in the world. We generate advanced mathematical models that allow us to understand society and the reasons behind things. We carry out custom developments based on code and Artificial Intelligence to help our clients implement solutions that achieve the best results.
We are a benchmark market research and opinion studies company. We carry out Surveys, Statistics, Data analysis, Advanced models, Software development, AI and much more.
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At MásMétrica, top professionals with extensive experience in different fields have joined together, united by a common passion: market research, modelling and development. Over 25 years of experience, 5,000+ studies and 300+ satisfied clients.
Graduate in advertising and public relations. Entrepreneur with more than 5 successful companies founded and over 30 years of experience as commercial director at companies such as De Sales, Adecco, Ya.com, Sondea and IO Investigación. Founding partner of MásMétrica.
Itziar Navarro Cebrián
Commercial Director · Founding Partner
Sociologist and master in advanced data analysis and model building from UCM. With over 25 years of experience as market research director at companies including Ya.com, Sondea and IO Investigación. Founding partner of MásMétrica.
David Martín de la Morena
Research Director · Founding Partner
Mathematician, entrepreneur, emeritus partner at Deloitte and strategic advisor to major companies. With over 30 years of experience in analytics and artificial intelligence, she has made a significant impact on more than a hundred leading Spanish companies. Founding partner of MásMétrica.
Macarena Estévez Muñoz
Analytics & AI · Founding Partner
IT management technician and expert in information highways. 25 years of experience as senior analyst and consultant at Telefónica, Indra, Marsans and Pullmantur. Partner at MásMétrica.
Vicente Pérez Farrás
Technology & Development · Partner
Full Professor in the Statistics Department at Universidad Carlos III de Madrid. Over 25 years of experience developing quantitative tools to support data-driven decision making using Analytics and Data Science. Partner at MásMétrica.
Javier Nogales Martín
Statistics · Full Professor UC3M · Partner
We ask, observe and analyse social reality to offer you answers.
Surveys on panels and databases
National and international market studies, both quantitative and qualitative. We support you from objective and KPI definition, questionnaire design and fieldwork (CAWI, CATI, CAPI) through to data analysis and reporting.
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Advanced model construction
We develop advanced data models to understand society's behaviour. We analyse data and metrics that allow us to predict what will happen in the future. We use mathematics and Artificial Intelligence to optimise resources.
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Creation of programmes and solutions
Development of programmes and solutions aimed at solving companies' key challenges, through custom programming and Artificial Intelligence. We handle requirements gathering and functional development.
Learn more →Both quantitative and qualitative studies
Every research project begins with a briefing or meeting with our clients to define objectives, timelines and needs.
Definition of the objectives and KPIs to be measured, for both quantitative and qualitative studies. Design of questionnaires, scripts and semi-structured interviews.
Advanced questionnaire programming, definition of qualitative and quantitative fieldwork (online, telephone, in-person). From the simplest to complex multi-language programming.
Sample selection of individuals ensuring representativeness. Data collection and results tabulation. CAWI, CATI and CAPI surveys.
Statistical data analysis, model building, information interpretation and report creation with conclusions and recommendations. Client presentation.
We use the most advanced statistical techniques to extract maximum value from data.
Descriptive analysis
Percentages, means, median, mode, standard deviations, variance, etc.
Segmentation analysis
Simple segmentations, nesting or decision trees (answer tree).
Discriminant analysis
Groups elements based on dimensionality reduction of traits or characteristics.
Factor analysis
Reduction of multiple variables to factors that explain a model.
Cluster analysis
Creation of homogeneous groups of individuals that are heterogeneous from other groups.
Regression analysis
Calculation of parameters and coefficient of determination.
Correlation analysis
Calculation of correlation coefficients and their significance. Association between variables.
Max-Diff analysis
Preference ranking across different options or aspects.
Conjoint analysis
Preferences for different compositions of elements in an offer or product.
MAIA: MásMétrica Artificial Intelligence Assistant
Meet Maia, MásMétrica Artificial Intelligence Assistant. Maia is our artificial intelligence assistant, trained to handle all kinds of tasks related to market research, modelling and AI, enabling you to perform generative and analytical AI in a matter of seconds.
We apply AI in a practical way to deliver better research, models and developments.
Questionnaire definition and programming through our trained models. Our AI can design and programme surveys that learn from MásMétrica's historical project data, guaranteeing complete confidentiality.
Learn more →Coding, classification, interpretation and analysis of open-ended responses and unstructured information (NLP). Based on our own coding and natural language models, we classify any type of content giving it meaning and value.
Learn more →Generation of complex mathematical structures and models to understand social reality. At MásMétrica we train our own analytical AI for the generation of complex models that enable us to find correlations.
Learn more →Programming and development of applications supported by generative AI. We develop custom applications that train and learn from artificially trained models to deliver the best solutions to our clients.
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Contact us with no commitment and we will advise you on the best solution for your project. We are your trusted market research company.